Born in a
Seminar Room
at AUC.
It started with a diabetes seminar at the American University in Cairo. Patients — engineers, teachers, mothers — shared one fear: not the disease, but the cost of managing it. Insurance rejections, unaffordable premiums.
The people most motivated to stay healthy are the ones who can least afford to.
Geni-Shield is built on زكاة العلم (Zakat Al-Ilm) — knowledge that gives back. 1% of all profits flow into a fund covering uninsured chronic patients. The 1% Pledge transforms business into impact.